As part of the Orange EA SPORTS FC™ 26 Tournament, an international competition held simultaneously across 19 countries, EFFEKTIVE was commissioned by Orange DRC to design and deploy the full event experience in the Democratic Republic of Congo.
Our mission: transform a simple gaming tournament into a true brand experience—immersive, memorable, and capable of bringing the community together while reflecting Orange’s international standards.
To achieve this, our teams handled the entire process, from concept to execution, through to the final event coverage.
The deployment included:
Branding and visual identity design, ensuring a strong and coherent universe aligned with both the Orange ecosystem and the EA SPORTS FC™ world.
Content production before, during, and after the event, to maximize visibility and community engagement.
Space design and staging, crafted to deliver an immersive experience for both participants and spectators.
Operational organization and coordination, ensuring a seamless and well-executed tournament experience.
Live and real-time coverage, allowing the wider community to follow key moments as they happened.
Community management and engagement, essential to build excitement and strengthen the collective experience.
Prize structuring and positioning, giving the tournament a strong competitive and prestigious dimension.
Beyond organizing a tournament, EFFEKTIVE designed a complete experience—one that connects the Orange brand with the local gaming community while meeting international event standards.
This initiative reflects a strong conviction: events are no longer just moments in time, but powerful platforms for engagement and brand storytelling.
At EFFEKTIVE, we design experiences that connect brands with their audiences—consistently, meaningfully, and with lasting impact.
